We’re pleased to announce the re-launch of the new Coasting site that features bikes that sport the new technology and where to buy them. This was a fun and collaborative project with the Shimano team and we’re proud of the outcome.

Cycling is a great form of exercise, but many of us often get intimidated when it comes to rolling hills - especially when it comes to the ascension. Seasoned veterans will be able to use the gears to their advantage, but newbies will probably fumble trying to get the right mix and end up getting frustrated. Giant, Raleigh, Trek and others have all jumped on the Shimano “Coasting” bandwagon by installing chip-controlled gear shift systems on some of their bikes. This means you get the best ratio at all times without even lifting the finger as your legs continue to work.

Click here to check it out