Author Archive for Don

Shimano @ Interbike Show

Evolve Media recently partnered with the marketing team at Shimano to produce a quiz game that was featured at the recent Interbike trade show. The game application was optimized for use with the newest Apple iPad and displayed as an interactive kiosk within the Shimano booth.

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Shimano’s is a leading manufacturer of bicycle components that are easy to use and comfortable for everyone, fishing tackle that realizes the fusion of technology and human touch, as well as a variety of sporting gear, including sportswear and shoes that make cycling and fishing even more enjoyable. By providing these products they hope to encourage the development of cultures that feature enriched cycling and fishing lifestyles.

Cinderella 11pm Launches

Evolve Media announces the launch of the new personal blog and website presence for Cinderella11pm.com. The blog features personal views on spirituality, political satire and great reviews on many luxury travel destinations, vacation ideas and restaurants.

Visit the new website at cinderella11pm.com

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Evolve Media developed this WordPress powered website and blog. There is a multitude of custom widgets and applications peppered throughout. Working side by side with the site’s owner, Evolve Media delivered a website that makes it easy for visitors to navigate and read about the subjects that interest them most. And the design of the site does all of this in a compelling and entertaining way.

Microsoft IE 9

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Microsoft has released IE 9 today. It’s recommended that all users of IE 8 upgrade to Safari, Firefox, or Chrome. Good luck and God speed.

What is a Squeeze Page?

squeezedIf you’re new to the world of Internet Marketing then you might be wondering what a squeeze page is exactly and if you need one. A squeeze page is a web page that could exist on your website or under a separate domain name. It serves to attract your target market to opt-in or subscribe to your contact list in exchange for a free offer. In other words it’s an opt-in list building tool.

Your free offer can be an ebook, special report, audio/video download, daily lessons, a newsletter, etc. and should be something that your market is in need of. Normally, they are digitally downloadable.

What does opt-in list mean? Very simply put it means that someone has voluntarily provided you with their contact information, (generally, their name and email address), and is giving you permission to use this info to contact them now and in the future. Of course, it’s always best to communicate your intentions of future contact and remind them when you do that they signed up to receive this information to avoid confusion and avoid the possibility of the removing themselves from your list. With any opt-in list you should always give your list members the availability to ‘opt-out’ whenever they so choose. In fact, if you sign up with a service like MyEmma or Constant Contact to house this list, it’s automatically included on all outgoing messages sent from within your account.

With a permission based list you can market your products or services to a willing, qualified audience.

Build a relationship via email with your list members that will help them get to know you and learn that you offer high quality, high value information so that by the time you do make a sales offer they know if your information is a good fit for them and will have established a level of trust in you.

Here’s a bit of bonus information for you…

Don’t confuse a squeeze page with a landing page. Some people will tell you that they are the same but that’s simply not true. I’ll be explaining the difference in my next installment.

IRWD Wins “Best in Industry”

strong>IRWD’s New Website Updates the Customer Experience and wins “Best in Industry” New Media Institute Award

Besgraphic< The New Media Institute has selected the Irvine Ranch Water District’s newly redesigned website, http://www.irwd.com as one of 24 winners in this year’s 2010 New Media Award competition. The District was recognized as the Best in Industry for the Government Utility Category.

The annual New Media Awards celebrate excellence in online communications. Websites are judged based on how well they serve their audience, the overall user experience, ease of navigation, content and design. “The New Media Institute is proud to recognize irwd.com with a Best in Industry Award for demonstrating their superior use of new media communications. The Irvine Ranch Water District did a fantastic job of developing a website with an excellent user experience, rich content geared towards its audience and an aesthetically appealing design,” announced Barbara Eber-Schmid, EVP, New Media Institute upon presenting the award.

“We are proud to receive this recognition,” said Paul Jones, IRWD General Manager. “The award recognizes the advances we have made in providing timely and relevant information to our customers. We look forward to continually improving the site and finding new and innovative ways to engage our customers, stakeholders and the media.”

IRWD’s newly redesigned website features current technology to make it easier for customers to use. Whether they are paying a bill, getting a question answered or learning more about water conservation, the site is designed to be customer-friendly and easy to navigate. In addition, the website makes it convenient to connect with IRWD via social media. IRWD, known for innovation in water use efficiency, allocation based conservation rate structures and in use of recycled water, utilizes the new website to increase transparency by providing current, robust, and educational information on the District’s programs and practices.

Also recognized was IRWD’s web design and development firm, Evolve Media. To explore IRWD’s award-winning website, please visit www.irwd.com. The award can be viewed by clicking on the following link:
http://www.newmediaawards.org/websiteawards/2010/irwd.html.

About Irvine Ranch Water District

Established in 1961 as a California Water District, IRWD provides drinking water, sewage collection and treatment, recycled water, and urban runoff treatment to Central Orange County, California. IRWD encompasses nearly 181 square miles extending from the Pacific coast to the foothills. The District serves the City of Irvine and portions of the Cities of Costa Mesa, Lake Forest, Newport Beach, Tustin, Santa Ana, Orange and unincorporated Orange County. As an independent public agency, IRWD is governed by a five-member, publicly elected board of directors. These officials are responsible for the District’s policies and decision making while day-to-day operations are supervised by the general manager and his staff.

Contact: Shannon Reed, Public Affairs Manager
reeds@irwd.com, (949) 453-5500

All about Evolve Media

Evolve Media is a strategic crossmedia solutions agency. Whether it’s print or interactive, they deliver a rare blend of imaginative design, grounded in a rich understanding of strategic objectives and business requirements and combine it with deep technology expertise. With expertise in emerging and traditional markets, experience working with blue chip and new chip companies, and the support of a multitalented team, Evolve Media has been partnering with clients across North America and abroad for over 16 years, interested in building their brand and online presence.

About the New Media Awards

The New Media Awards is an annual competition, held by the New Media Institute, celebrating excellence in online communications. Websites are judged based on how well they serve their audience, considering the overall user experience, ease of navigation, content and design. Unlike many Web Awards competitions, winners are not selected based solely on design, but rather on how well they are using technology to serve and communicate to their audience. The award is given to sites that excel in both creating and engaging with an online community.

To explore IRWD’s award-winning website, please visit www.irwd.com.

And to find more about the agency that produced the site, please visit www.evolvemedia.com




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