Author Archive for William

Evolve Media to move to new office!

Published by
William
3 years, 1 month ago in Evolve News. 0 Comments

By the end of summer, our new office in Claremont, Ca will be ready to move in! It is a brand new office building and will double our current office space. We’re very excited about the move and have lots of plans for the new office layout. Surrounding us will be several restaurants, a day spa, a boutique hotel, a movie theater, many retail shops, a courtyard, and much more.

Our office is next to the historic Claremont Packing House (more history), a citrus distribution plant that has been renovated and now houses restaurants, a coffee shop, art galleries, a wine cellar, and many more small shops to keep you shopping for hours.

Click here to view pictures of our new office!

Our New Address
Evolve Media
175 N. Indian Hill Blvd Ste B 200-202
Claremont, CA 91711
Google Map

Google launches Pay Per Action (PPA) advertising

Published by
William
3 years, 5 months ago in Advertising, General, Google and Marketing. 0 Comments

Today, Google launched their Pay-Per-Action service. Although PPA is not new, Google’s PPA version will probably make other lead generation networks (CJ, Clickbank, ShareASale, LinkShare, etc.) very nervous. Basically, with this beta launch, Google has officially entered the affiliate market.

http://services.google.com/payperaction

What does this mean to advertisers? It should decrease your costs and increase conversions. Why pay someone to send a visitor to your website (PPC) and hope they do something (buy a product, fill out a form, complete a poll, etc.), when you can pay them only for a completed action?

I would much rather pay an affiliate to send me a lead that is actually interested in what I offer than to pay that same affiliate for every click over to my website in hopes they’ll convert. This is why PPA works. I can offer a higher cost per action to affiliates, because I know that 1) I’ll only pay for a conversion that I set (form, sale, poll, etc.) and 2) I’ll get more affiliates wanting to promote my products or services because they’ll get paid more.

I’ve signed us up so hopefully we’ll get an invite soon.

New Google Interface Leaked

Published by
William
4 years, 5 months ago in Internet. 0 Comments

thumb google smallA new search results interface is in the works at Google. Originally the domain of rumor sites, it’s now possible for almost anyone to get a glimpse of the new look. The existence of a simple trick that enables the interface for nearly any browser makes it all possible.

The steps are as follows. First, navigate to google.com (or whatever Google search server you use, e.g., google.co.uk). Second, paste this string into your address bar, and hit enter (and ignore whatever message it spits back at you):

javascript:alert(document.cookie=”PREF=ID=fb7740f107311e46:TM=1142683332:
LM=1142683332:S=fNSw6ljXTzvL3dWu;path=/;domain=.google.com”)

Note: The string must be a continuous, single-line entry. Additionally, the portion “domain=.google.com” should be modified to whatever Google search server you are using (e.g., google.co.uk; we have verified that this works with the UK and US servers… it may work with others). The image of our homepage is not part of the new Google interface. that is a Firefox plugin called Better Search.

Third, search away. You should now see the interface.

I tried it and didn’t like it. I like the results spread across my entire browser window. The new method squeezes the results between the other search categories and the PPC ads on the right, plus there’s now a ton of wasted white space below the categories.

More: http://arstechnica.com/news.ars/post/20060326-6460.html

If you don’t like the new interface, place the following code (all one line) in your address bar and hit enter or delete your cookies. The next visit to Google will return to the old interface:

javascript:alert(document.cookie=”PREF=ID=0TM=0:LM=0:S=0;path=/;domain=.google.com”)

Google has incorporated a new factor to its Quality Score.

Published by
William
4 years, 9 months ago in General and Noteworthy. 0 Comments

If you’re advertising with Google AdWords, this new factor might influence the position of your ads and the minimum price you have to pay for your bids.

What is Google’s Quality Score?

Google’s Quality Score is Google’s method to evaluate the position and the minimum bid of a text ad in Google AdWords. Google hasn’t revealed all details about the Quality Score. All we know is that the text of an ad and the clickthrough rate are important factors that influence the position of your ad and the minimum price you have to pay per click.

Last week, Google announced that it would also include the landing page in the calculation of the Quality Score. That means that the web page that is linked to an AdWords ad will also be analyzed to determine the position and the price for the ad.

What does this mean to your AdWords ads?

If you bid for many different keywords, it might be that the prices for keywords that are only loosely related to your web site go up for you. The less a web page is related to the keyword, the more you have to pay to get an AdWords listing for that keyword.

What can you do to lower your per click prices?

To pay as little as possible for a click, you have to follow Google’s quality guidelines. The better your ad, the less you have to pay per click:

  • Make sure that your AdWords ads have compelling titles that inform web surfers about what they can expect on your site.
  • Use interesting descriptions that are related to the keyword. If possible, include a call to action or a reason to click in your descriptions.
  • Create more PPC landing pages that are directly related to your keywords.
  • Make sure that your landing pages are relevant to what web surfers are looking for.

Google’s latest change in the Quality Score won’t hurt you if your ads are compliant to these points.

Google’s Jagger Update

Published by
William
4 years, 9 months ago in General. 0 Comments

Why did Google run such a big ranking algorithm update?

Google’s founders are not satisfied with the quality of Google’s search results. In a new book, Google founder Larry Page told the author what he thinks about the results:

“Well, Larry Page, one of the co-founders of Google, is not very satisfied with the results of Google searches.

On a scale of 1 to 10, he thinks that Google delivers about a 3. They want to do everything they can to improve the quality of search.”

Given that statement, we can expect quite a lot of Jagger style ranking algorithm updates in the future. It looks like Google is heading more towards authoritative content and sites that appear as authorities in their industry.

Your website should be concentrating on 3 things to ensure long term Search Engine Rankings.

1. Site structure: The way it is structured should be easy for search engines to read, determine what you are, and find keywords.
2. Links: Continue to build links. Try to build one-way, non-reciprocal back links if possible. Industry related websites are better.
3. Content: Google is favoring sites that have a lot of content, and the content has to be very relevant to your industry. They are starting to lean towards ontology. If your site is about parachutes, then Google will also look for words like, plane, jump, sky, jump safety, jump companies, hangliding, para-sailing, skydiving, etc.

The days of tricks and hacks are over, but many will still try to fool Google to achieve higher rankings. Google will always be updating it’s search results to provide the most relevant results.

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