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	<title>Evolve Media&#039;s Blog &#187; Business</title>
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	<link>http://www.evolvefuel.com</link>
	<description>Rants and raves from Evolve Media</description>
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		<title>The Reality of Social Media Marketing</title>
		<link>http://www.evolvefuel.com/2009/09/10/the-reality-of-social-media-marketing/</link>
		<comments>http://www.evolvefuel.com/2009/09/10/the-reality-of-social-media-marketing/#comments</comments>
		<pubDate>Thu, 10 Sep 2009 19:11:24 +0000</pubDate>
		<dc:creator>Don</dc:creator>
		
	<dc:subject>Advertising</dc:subject>
	<dc:subject>Business</dc:subject>
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.evolvefuel.com/?p=270</guid>
		<description><![CDATA[Your company may have hundreds or even thousands of &#8220;friends&#8221; on Facebook and &#8220;followers&#8221; on Twitter, but does this really translate into real dollars and bottom-line results? A deeper dive into the realities of social media marketing may surprise you. Let&#8217;s do the numbers.
A recent study by Marketing Sherpa found that the average visitor to [...]]]></description>
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		<title>Micropost: the Financial Crisis</title>
		<link>http://www.evolvefuel.com/2009/08/28/micropost-the-financial-crisis/</link>
		<comments>http://www.evolvefuel.com/2009/08/28/micropost-the-financial-crisis/#comments</comments>
		<pubDate>Fri, 28 Aug 2009 21:52:15 +0000</pubDate>
		<dc:creator>Don</dc:creator>
		
	<dc:subject>Business</dc:subject>
	<dc:subject>Culture</dc:subject>
	<dc:subject>General</dc:subject>
	<dc:subject>Government</dc:subject>
	<dc:subject>Whatever</dc:subject>
		<guid isPermaLink="false">http://www.evolvefuel.com/?p=264</guid>
		<description><![CDATA[A collection of 27 visualizations and infographics to understand the financial crisis.
No Tags]]></description>
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		<title>Social Media Stats &#8211; or things that make you go &#8220;hmmm&#8230;&#8221; www version</title>
		<link>http://www.evolvefuel.com/2009/08/18/social-media-stats-or-that-make-you-go-hmmm-www-version/</link>
		<comments>http://www.evolvefuel.com/2009/08/18/social-media-stats-or-that-make-you-go-hmmm-www-version/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 18:34:38 +0000</pubDate>
		<dc:creator>Don</dc:creator>
		
	<dc:subject>Advertising</dc:subject>
	<dc:subject>Business</dc:subject>
	<dc:subject>Internet</dc:subject>
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.evolvefuel.com/?p=258</guid>
		<description><![CDATA[OK, so I’ve trawled around the internet to bring you all some snippets of useful data and awesome figures dealing with social media and their related statistics. 
Just so you know, all this information is likely to be out of date in six months or so – but until then, they’re reasonably recent facts and [...]]]></description>
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		<title>Why you&#8217;re gonna pick the wrong agency</title>
		<link>http://www.evolvefuel.com/2009/08/03/why-youre-gonna-pick-the-wrong-agency/</link>
		<comments>http://www.evolvefuel.com/2009/08/03/why-youre-gonna-pick-the-wrong-agency/#comments</comments>
		<pubDate>Mon, 03 Aug 2009 23:45:03 +0000</pubDate>
		<dc:creator>Don</dc:creator>
		
	<dc:subject>Business</dc:subject>
		<guid isPermaLink="false">http://www.evolvefuel.com/?p=248</guid>
		<description><![CDATA[With so many companies claiming to build usable sites, how do you separate the wheat from the chaff? The simplest method is to ignore their recited cookie cutter pitch, and take charge by asking specific questions that are designed to determine exactly what they know and how they would go about the work.
There is no [...]]]></description>
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		<title>Marketing on an island</title>
		<link>http://www.evolvefuel.com/2009/07/23/224/</link>
		<comments>http://www.evolvefuel.com/2009/07/23/224/#comments</comments>
		<pubDate>Thu, 23 Jul 2009 16:57:51 +0000</pubDate>
		<dc:creator>Don</dc:creator>
		
	<dc:subject>Business</dc:subject>
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.evolvefuel.com/?p=224</guid>
		<description><![CDATA[Imagine if you ran a business on a small island, every interaction matters and every customer is precious.
There&#8217;s a finite number of people you&#8217;re going to be able to sell to, and every person you interact with knows everyone else, so you always have to be on your best behavior. You can&#8217;t say, &#8220;tough&#8221; and [...]]]></description>
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		<title>The Art of the Landing Page</title>
		<link>http://www.evolvefuel.com/2009/07/22/the-art-of-the-landing-page/</link>
		<comments>http://www.evolvefuel.com/2009/07/22/the-art-of-the-landing-page/#comments</comments>
		<pubDate>Wed, 22 Jul 2009 16:24:52 +0000</pubDate>
		<dc:creator>Don</dc:creator>
		
	<dc:subject>Business</dc:subject>
	<dc:subject>Design</dc:subject>
	<dc:subject>Marketing</dc:subject>
		<guid isPermaLink="false">http://www.evolvefuel.com/?p=222</guid>
		<description><![CDATA[Landing page optimization and testing can have a dramatic impact on your online marketing profitability. But even without testing you can quickly eliminate several common mistakes that can instantly skyrocket conversion rates. These approaches work across a surprisingly wide variety of circumstances and industries:
Remove choices.
You should be very clear about your desired conversion action, (whether [...]]]></description>
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