If you’re new to the world of Internet Marketing then you might be wondering what a squeeze page is exactly and if you need one. A squeeze page is a web page that could exist on your website or under a separate domain name. It serves to attract your target market to opt-in or subscribe to your contact list in exchange for a free offer. In other words it’s an opt-in list building tool.
Your free offer can be an ebook, special report, audio/video download, daily lessons, a newsletter, etc. and should be something that your market is in need of. Normally, they are digitally downloadable.
What does opt-in list mean? Very simply put it means that someone has voluntarily provided you with their contact information, (generally, their name and email address), and is giving you permission to use this info to contact them now and in the future. Of course, it’s always best to communicate your intentions of future contact and remind them when you do that they signed up to receive this information to avoid confusion and avoid the possibility of the removing themselves from your list. With any opt-in list you should always give your list members the availability to ‘opt-out’ whenever they so choose. In fact, if you sign up with a service like MyEmma or Constant Contact to house this list, it’s automatically included on all outgoing messages sent from within your account.
With a permission based list you can market your products or services to a willing, qualified audience.
Build a relationship via email with your list members that will help them get to know you and learn that you offer high quality, high value information so that by the time you do make a sales offer they know if your information is a good fit for them and will have established a level of trust in you.
Here’s a bit of bonus information for you…
Don’t confuse a squeeze page with a landing page. Some people will tell you that they are the same but that’s simply not true. I’ll be explaining the difference in my next installment.

The claim centers on a controversial scheme known as “
While such programs almost always fall into the ’scam’ category, there is truth to the notion that SEO can be a pathway to success. If you run any sort of website, chances are you need traffic, and SEO can deliver it. But there are some inconvenient truths about SEO that often get ignored, especially in ‘newbie’ circles. Here are six of them.